Here at IAMS, we believe there are 7 signs of healthy vitality that can help to keep your cat active and full of life! All our tasty recipes have been specially developed to care for your cat through expert nutrition that they will enjoy.
1. Strong Muscles
Cats are playful and inquisitive animals and are always on alert. Leaping from a sleepy sun spot by the window to chase their toy mouse means your cat’s muscles need to be well nourished.
Cats need the right mix of nutrients in their food to keep their muscles strong and lean. Senior cats especially need the high quality protein in IAMS food to keep their muscles healthy and active. Our food also contains essential minerals that will help keep all cats toned and ready to spring into action.
2. Healthy Skin and Coat
Cats are fervent cleaners – using their rough tongues and forepaws, they will find every excuse to groom themselves.
Your cat’s skin has many important functions that help them explore their environment. It has thousands of sensitive nerve endings to sense pressure, touch, vibration and temperature.
IAMS food contains a balance of omega 6 & 3, helping to keep their fur gorgeously soft and their skin supple and resilient. Plus, Vitamin E can help to protect their skin and fur, so you can feel the healthy nourishment with every stroke.
3. Healthy Heart
Cats are curious animals and love to explore or chase after their favourite toy. Keeping your cat’s heart healthy is one way to make sure that their playful personality can shine through.
Cats need protein in their diet to keep their heart healthy.
One of the benefits of IAMS food is that it contains taurine. This essential amino acid helps nourish the heart so you can feel their love every day.
4. Robust Immune System
Despite being meticulous groomers, cats aren’t immune to picking up illnesses, especially if they love the great outdoors.
Every day, your cat will come face to face with all sorts of bacteria and viruses. Feeding them the right nutrients to support their immune system will help keep them protected for their next adventure.
IAMS recipes contain a balanced blend of antioxidants including Vitamins E & C that help support your cat’s immune health. So you can enjoy watching your cat stalking through the long grass, without worrying what they might pick up.
5. Healthy digestion
Cats have different eating habits; some like to eat all their food at once while others like to graze over the day. Whatever your cat prefers, keeping their digestion healthy is crucial to ensure they’re getting the best out of their tasty meal.
Thanks to IAMS you’ll be able to appreciate their digestive health when you clear up after them with our tailored fibre blend of prebiotics and beet pulp for healthy digestion.
6. Strong healthy teeth
Cats can’t brush their teeth like we do, so it’s important to give them the nutrients they need to keep their teeth healthy.
All cats may experience dental problems at some stage in their lives.
With IAMS, you can hear them crunch through our tasty kibble with tailored levels of minerals in every bite. This helps to keep their teeth strong and healthy so they can enjoy their meals.
7. Healthy Urinary Tract
Your cat’s diet has a direct effect on the health of their urinary system - something that you might not think about when choosing food.
IAMS food can help keep your cat’s urinary system healthy thanks to the special mix of minerals and nutrients crammed into every crunchy bite.
As well as our 100% complete and balanced expert nutrition for your cat, water is essential to keep the urinary tract healthy. So always make sure your cat has plenty of fresh water to keep them hydrated and happy.